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While the threat from hackers is low for individuals, a more serious threat to personal privacy comes from unscrupulous training manuals companies that operate websites for quick quids. Many training manuals sites require you to register before you can use its services. Often you must provide personal information, such as your name, street address, and e-mail address. Then as you browse the site, data is collected as to which pages you visited, how long you remained on each page, the links you clicked, what terms you searched, and so on. After a number of visits to the site, a personal profile emerges. The question is, what do training manuals site operators do with this information?
Most claim that they use it to personalize your experience on the site. For instance, if a training manuals site learns that you are interested in training manuals, the next time you visit the site, you might be presented with an article or advertisements for that and related products. But some training manuals websites sell this information to marketers, which means that you may find yourself receiving unwanted catalogs from garden suppliers. Our preferred retailer does not do this.
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If you've spent any time online looking for training manuals, you've undoubtedly seen advertisements plastered all over the Web. Companies large and small pay for training manuals ad banners and links to their websites from other companies' websites. Advertising rates vary wildly, depending on the site and its audience.
What determines which training manuals sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell training manuals to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the training manuals advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown here.
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