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Until recently, people used a technique called symmetric key cryptography to secure information being transmitted across public networks in order to make multimedia shopping more secure. This method involves encrypting and decrypting a multimedia message using the same key, which must be known to both parties in order to keep it private. The key is passed from one party to the other in a separate transmission, making it vulnerable to being stolen as it is passed along.
With public-key cryptography, separate keys are used to encrypt and decrypt a message, so that nothing but the encrypted message needs to be passed along. Each party in a multimedia transaction has a *key pair* which consists of two keys with a particular relationship that allows one to encrypt a message that the other can decrypt. One of these keys is made publicly available and the other is a private key. A multimedia order encrypted with a person's public key can't be decrypted with that same key, but can be decrypted with the private key that corresponds to it. If you sign a transaction with your bank using your private key, the bank can read it with your corresponding public key and know that only you could have sent it. This is the equivalent of a digital signature. While this takes the risk out of multimedia transactions if can be quite fiddly. Our recommended provider listed below makes it all much simpler.
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What determines which multimedia sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell multimedia to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the multimedia advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.
Once again, the multimedia demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the multimedia sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in multimedia might be.
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